the new IN and Out

I hear that McDonalds opened two exclusive Quarter Pounder Shops in Shibuya and Omotesando that are devoid of any of their branding.

With all black interiors the shops are minimalist to say the least. The menu is just as simple: Regular or Double Quarter Pounder sets in red and black packaging that has McDonalds shaping without the graphics

This is a pretty interesting campaign. I dig it.