Predictably Irrational - Dan Ariely

I should have read this 3-4 years ago. Maybe I'm just similarly whimsical, but Dan Ariely wrote a book about the stuff that goes on in my head everyday. In fact, friends have told me in the past I am silly for complaining about our norms and being so rational. So here you go, I'm not half crazy after all.



This is a great book for game designers and marketers alike.