Marketing

Most of all successful businessmen have an adeptness for what sells. Sometimes they don't even understand the product/service they are selling, but they just know how to sell it.


Ray and I were having this discussion about the genius of marketing while we were at Tsinghua. Back then, I remember stating something along the lines of how "marketing is arguably the most difficult aspect of a business operation."

I still stand by that point. Now I'm not talking about marketing in the sense of using resources to buy your eyeballs (like buying keywords or print/tv ads.) But actually coming up with effective and efficient solutions to reach your customers.

In this world today, you would think coming up with interesting marketing ideas and implementing them is easy enough with all the social media tools around... I'm not so sure about that.