Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75,000+ in revenue for those with 100,000 or more unique visitors per month.
According to the survey, more than half of these bloggers have blogged for more than 2 years (the 46% of professional bloggers). I think what this is really telling us is that if you are committed to writing about a topic day in day out, you can start a business that will allow most writers to either quit their day job or make a great buck in their spare time (while at work).
In my opinion, this is a pretty straight forward way to start a lifestyle business. You write about what you are passionate about and you work on your own schedule. I'm under the presumption there are still a lot of niches out there that are not being covered yet.
Now start blogging, read a few books about starting good blogs, and you'll be off to liberty.
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