Saturday, October 25, 2008

iPhone Game: Puzzllotto

Puzzllotto is the first application to come out of developer Mike Lee’s United Lemur development company. The $5 app is a puzzle game where each day from its release, the reward for solving the puzzle will increase by another $1000, with a maximum of $30,000 available to the winner. If nobody claims the prize by the end of the 30 days, United Lemur will donate that $30,000 to charity.

What an interesting marketing ploy. Each $5 app sold will bank United Lemur $3.5. That means they will need to sell an average of 286 copies of Puzzllotto per day to break-even. It will be interesting to find out how this app does for United Lemur but I am under the impression it will do more than fine (which will be based on how well the press circulates this interesting app.)

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