Marketing

Most of all successful businessmen have an adeptness for what sells. Sometimes they don't even understand the product/service they are selling, but they just know how to sell it.


Ray and I were having this discussion about the genius of marketing while we were at Tsinghua. Back then, I remember stating something along the lines of how "marketing is arguably the most difficult aspect of a business operation."

I still stand by that point. Now I'm not talking about marketing in the sense of using resources to buy your eyeballs (like buying keywords or print/tv ads.) But actually coming up with effective and efficient solutions to reach your customers.

In this world today, you would think coming up with interesting marketing ideas and implementing them is easy enough with all the social media tools around... I'm not so sure about that.

Pretty Lights - Total Fascination

Tipped by Franzi - Download Pretty Lights music free at http://prettylightsmusic.com

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Are you good?

Next time someone asks whether you're good at something, just say "I enjoy it."


Being good at something is what most people only care about. Either you play the guitar and you're good, or it's not important. Somehow being in the pool of mediocrity and having a good time at something is not worthy enough. In the case of zero sum games like most sports, there can only one winner -do we seriously only care about winners?

Being a participant should be equally worthy. We can't all be winners of a marathon, we should respect everyone for finishing.

True winners enjoy the process.

The Airbourne Toxic Event - Sometime Around Midnight

And it starts
Sometime around midnight
Or at least that's when
You lose yourself
For a minute or two

As you stand
Under the bar lights
And the band plays some song
About forgetting yourself for a while
And the piano's this melancholy soundcheck
To her smile
And that white dress she's wearing
You haven't seen her
For a while

But you know
That she's watching
She's laughing, she's turning
She's holding her tonic like a crux
The room suddenly spinning
She walks up and asks how you are
So you can smell her perfume
You can see her lying naked in your arms

And so there's a change
In your emotions
And all of these memories come rushing
Like feral waves to your mind
Of the curl of your bodies
Like two perfect circles entwined
And you feel hopeless, and homeless
And lost in the haze
Of the wine

And she leaves
With someone you don't know
But she makes sure you saw her
She looks right at you and bolts
As she walks out the door
Your blood boiling
Your stomach in ropes
And when your friends say, "What is it?"
You look like you've seen a ghost

And you walk
Under the streetlights
And you're too drunk to notice
That everyone is staring at you
And you so care what you look like
The world is falling
Around you

You just have to see her
You just have to see her
You just have to see her
You just have to see her
You just have to see her

And you know that she'll break you
In two

Arcade Fire - the Suburbs

Switchfoot - Enough to Let Me Go

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