Tuesday, March 31, 2009

the Customer Development Model

The customer development model is so powerful.

In a nut shell, the model focuses on developing a business around the customer and their needs. Instead of focusing on product development milestones, the goal is to build to validation a need before you scale. Another way to put it would be to claim that the model states that a product is nothing without its business.

The customer development model is possibly the bread n butter of any serial entrepreneur. And to be honest, I hate it. Partly because I don't fully grasp all of its mechanisms yet, but also because it is customer centric (duh!). I don't like to compromise my visions.

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