Monday, November 02, 2009

Social Gaming

Think Equity LLC recently revised their estimate of the current market size for social gaming at about $60 million per month (run market of $720 million per year). They expect it to grow at approximately 45% CAGR over the next three years to reach $2 billion by 2012, driven by a combination of strong growth in usage and improving monetization.

A recent leader in this market, San Francisco-based Zynga, has increased employee count from 200 to 600 since April of this year. Mark Pincus, CEO of Zynga, confirmed that generating more than $100 million in revenues this year are “conservative.”

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