Tuesday, February 17, 2009

Four Steps to the Epiphany

I hate expensive books.

Though, every once in a while you have no choice but to pay up. The Four Steps to the Epiphany by serial entrepreneur & UC Berkley business school professor, Steven Gary Blank, was one of those for me.

Granted my current marketing skills are derived primarily from intuition, I figured it would be a good idea to start off with this one text many dot com marketers swear by. I'm not yet finished with it, but apparently the concepts illustrated are contra to typical marketing methodologies.

I'm not sure marketing is my flavor, but I do know I would prefer to attend Steven's course than plough through this book on my own.

No comments: